It is said that the best time to surf is the early morning right before or as the sun rises. This coffee is for the early morning risers, the wave chasers, the thrill-seekers, or the ones who just need a pick me up early in the morning. These specific blends follow your daily routine from a strong brew at daybreak to a softer smoother blend for those late waves at dusk or any time in between.
Final Packaging Design
Finding the right logo was a nice process for me. I knew that I wanted to sort of a beach bum look to the logo and maybe a surfboard of some type incorporated into it. Through trial and error on ProCreate, I finally got what I was looking for.
Below are some of my first draft designs from the most recent to the very first concepts of this packaging project. I struggled a lot at first to figure out which direction I wanted to go. My main concept of each flavor of coffee has a different beach on its respective bag but a beach landscape didn't work vertically. I had a hard time dropping this idea because I enjoyed it so much but looking back on it now I'm so glad I did.
Second to last Design
